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Bespoke software for small businesses

Software that works exactly the way you do.

Most SMB owners buy software that almost fits — and then spend years bending their business around it. We do the opposite. We design and build the system you actually want, with AI running quietly in the background. You never have to learn how to code, configure tooling, or hire a tech team — that's our job.

Free 20-min consultation · no pitch deck One business day reply · honest answer if we're not the fit
If any of these sound familiar

You don't need more software. You need the right software.

Most owners we talk to are running their business across five tools that don't talk to each other, plus a Sunday-night spreadsheet that holds the whole thing together. Sound about right?

01

"Ever wished your software worked exactly how you wanted it to?"

Off-the-shelf tools force you into someone else's workflow. We build around the way you actually run things — your terminology, your steps, your edge cases.

02

"Tired of duct-taping five tools that don't talk to each other?"

Inventory in one app, customers in another, marketing in a third — none of them connected. We replace the tangle with one dashboard your team actually uses.

03

"Spending Sunday nights rebuilding the same spreadsheets?"

If you can describe the report, we can build it once — and have it generate itself every Monday morning, with the right data already in it.

04

"Want AI in your business — without becoming a developer?"

Most owners we talk to know AI could help, but the tools, prompts, and APIs feel like another full-time job. We build the AI in for you. You just use it — like any other piece of your business that already works.

Watch · 40 seconds

The 40-second tour of what we ship.

A look at the kind of dashboards and websites we build for SMB owners — and what your business could feel like running on the right software.

What we build

Nine things we're really, really good at.

Each of these is something we've shipped for a real business. We pick the smallest one that solves your biggest problem first — then expand from there.

Sales reporting

Live dashboards that show you what's actually selling, what isn't, and where margin is leaking. Custom slices for your business — not Shopify's defaults.

Customer management

A CRM tuned to how your team actually sells — pipelines that match your sales cycle, notes that show up where you need them, no Salesforce tax.

Email campaigns & marketing

Newsletter, drip sequences, abandoned cart, win-backs — generated, scheduled and tracked from the same place you run sales. Plus AI that drafts copy in your brand voice.

Demand & inventory

Reorder alerts before you stock out, run-rate forecasts that account for seasonality, and PO workflows that don't require a spreadsheet.

AI, ready to run

An AI assistant trained on your products, policies and tone — handling 60–80% of inbound, drafting copy in your voice, summarizing meetings. You never touch a prompt or API key. We do the technical work; you just use it.

Workflow automation

The repetitive stuff your team does every week — invoice generation, follow-ups, status updates, report distribution — running on its own, with you in the loop only when something needs you.

Website design & build

From a polished marketing site to a full e-commerce storefront or directory. We design and ship the whole thing — fast, fully owned by you, integrated with your dashboard from day one.

Billing & invoicing

Recurring invoices, payment links, dunning emails, late-payment alerts, accounting sync — all generated, sent and reconciled without you touching a spreadsheet.

Integrations & APIs

Shopify, Square, QuickBooks, Stripe, Klaviyo, HubSpot, Mailchimp, Slack, your warehouse, your supplier portal — connected so data flows once and shows up everywhere it should.

…and a dozen smaller things — quote builders, internal tools, dashboards for your accountant, AI agents that draft emails in your voice. Tell us what you need →
Live demo · fictional data

Here's what we actually ship.

Same operations dashboard, adapted for whatever you run. Switch between business types below — every tab is interactive.

Show me as:
acme-co.dashboard.local · operations & sales

Overview

Last 30 days · refreshed 4 min ago
LIVE

All figures, customer names, and SKUs above are fictional. Real client dashboards live behind authentication.

How we work

A four-step process designed not to waste your time.

No 90-day discovery phase. No bloated SOWs. We start with the smallest thing that solves your biggest problem, and ship it fast.

01

Discover

One 60-minute call. We map how your business actually runs today — the spreadsheets, the workarounds, the Sunday-night rituals.

02

Design

Within a week, you get a working clickable prototype of your dashboard. We iterate until it feels right, not until the spec is done.

03

Build

2–4 weeks to your first deployed version. Real data, real workflows, and a backend you own outright. No platform lock-in.

04

Run

We stay on as your operations team — adding features, monitoring AI agents, and handling integrations as your business grows.

Case study · B2B supplier

"It replaced four tools, two spreadsheets, and a part-time admin." — and runs itself.

We built an end-to-end operations dashboard for a B2B packaging supplier — sales reporting, customer CRM, inventory with reorder alerts, custom-quote workflows, AI-drafted marketing newsletters, and an abandoned-cart recovery system. All in one place, all under their domain.

12
Tools and spreadsheets replaced
~14h
Saved per week on ops admin
38%
Newsletter open rate (3× industry)
Book your free consultation No deck. No invoice. Reply within one business day.
Free consultation

A 20-minute call. No deck. No invoice.

Tell us a bit about your business and what's slowing you down. We'll reply within one business day with whether we think we can help — and a free consultation if so. No catch, no hard sell, no signup-then-discover-the-price.

  • The call is free. Always.
  • Honest answer if we're not the right fit — and a referral if we know who is
  • If we are a fit — you'll see a working prototype within 7 days
  • You own the code we build for you. No platform lock-in, ever.

We'll reply within one business day. Free, no obligation.

Free 20-minute call. We'll confirm by email within one business day.